Social media goes hand in hand in SEO optimization as the search engine ranking algorithms factor in what they term "social signals" to gauge a website's popularity. The logic behind this is pretty simple and, like most of the things Google does, well thought out. It stands to reason that a website with a large and active following on social media would have relevant and informative content about the subject matter. Search engines aim to rank the best content, so this following would be a strong signal of the website's authority.
Successful social media optimization calls for a lot more than just a pretty picture on Instagram. There's a whole new "language" when it comes to social media, and here at Media Flair, our social media managers are fluent in this "socialeese." Our social media optimization strategies work on a full-service approach. We'll dig deep into what you're currently doing on social media, identify and weak-spots and add in all the things you need to be doing to out-social your competition. This includes creating engaging content, regular updates, target audience creation, ad campaign management, analytics, and regular progress reports.